EAT Not Diet is my philosophy based on the belief that there is no one diet that works for all. We should have a custom flexible approach and enjoy the foods we love.

Mimi Bonny Founder & CEO

My business is about walking the path with you in your determination to be better.


Empower people with weight loss, eating, and personal change strategies... enabling sustained weight loss and enjoyment of life at their best.
The ultimate aspiration is for every person to reach a point where they are happier and confident with their body. They're able to rely on themselves and positively influence their family and friends.

Who is Mimi Bonny?


Mimi Bonny, a 3x Nationally Qualified Bodybuilder in the NPC Figure Division, certified Fitness Nutrition Specialist, and Motivation Mindset Coach, is the Founder & CEO of EAT Not Diet. With over 20 years of experience as an avid weight lifter, Mimi is dedicated to helping individuals achieve a healthy and toned body through a customized and flexible approach that combines Fitness Nutrition and Motivation Mindset training.

Mimi's passion for transforming bodies stems from her own personal journey. Having faced her own struggles with weight and body composition, she developed a unique system that goes beyond traditional diets. Her approach empowers clients to understand how and why to customize their plans as their bodies and goals change, ensuring sustainable and long-term success.

Drawing from her extensive experience and knowledge, Mimi teaches powerful strategies rooted in psychology to help her clients stay motivated and consistent. She has dedicated years to refining her expertise, conducting extensive research, and working with expert coaches to develop the principles of true nutrition and sustainable fitness that form the foundation of her system.

Beyond her work with clients, Mimi extends her expertise to a broader audience as a Health & Wellness contributor to Huffington Post. Her insights and knowledge have earned her recognition and opportunities, including features in FLEX Bodybuilding Magazine and Natural Bodybuilding & Fitness Magazine.

Mimi's exceptional physical and mental accomplishments as a competitor in NBC's American Ninja Warrior and Netflix's Ultimate Beastmaster have further shaped her understanding of what it takes to push the limits and achieve peak performance.

Embark on a transformative journey with Mimi Bonny and experience the life-changing impact of her holistic approach. By joining her programs, you'll benefit from her extensive experience as a 3x Nationally Qualified Bodybuilder in the NPC Figure Division and her certifications as a Fitness Nutrition Specialist and Motivation Mindset Coach. Mimi is here to guide you towards achieving your goals and unlocking your full potential.

Take the first step today and discover how Mimi's expertise and unique approach can help you achieve a healthier, better-looking, and happier body for life.

My History

My vicious cycle of constantly dieting to lose weight was so unhealthy, depressing,.. and it harmed all aspects of my life.

(Click on photos above to watch my Yo-Yo Dieting Backstory video.)

I was a yo-yo dieting transformation queen winning national awards. So I know what works and what doesn't. I almost died! I blew up like a human balloon...  with full body edema of 33lbs of fluid trapped under my skin! All because of extreme under eating and overeating! ​

Click photo above to watch my crazy story or click HERE

I'm so lucky to have conquered my diet struggles and found a way to eat for life! ​


I've been there. I know how being skinnier and healthier really makes all the difference in the world... especially how you feel, think, and want to get the best out of life!

With 16 years of experience as a food loving meathead, I want to share my lessons learned. Learn from my expertise to see a fresh interpretation of your relationship with food... Your battle of food choices.

What does this mean for you? It’s really about identifying opportunities that you haven't considered. Develop a habit of self-awareness to solve the dilemma of... “What can I realistically change in my lifestyle to eat the foods I enjoy and reach my ideal weight?”

Stop being frustrated with diet struggles

I work with clients that seek a lasting solution to:

  • Overcoming bad habits that sabotage your weight loss efforts
  • Enjoy eating "real" food (and indulging!)
  • Live a lifestyle you actually want
  • Feel good about yourself
  • Enjoy meals with family & friends
  • Live life at your best


Fitness Nutrition Specialist

ISSA (International Sports & Sciences Association)

Lifestyle Wellness Coach

Certified Coaches Federation

Fitness Model

Featured in FLEX Bodybuilding and Natural Bodybuilding & Fitness Magazine


3x Nationally Qualified Bodybuilding Competitor - NPC (National Physique Committee)


Professional background as an executive in consulting/servicing Fortune 500 C-level suite, SVPs, VPs, high net worth individuals, institutions, and business owners.

Media & Press